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Gap Factory spurs mobile-inspired purchases via prize wheel promotion
Gap Factory’s interactive prize wheel Gap Factory is enticing social media users into its stores by encouraging them to spin a mobile-optimized prize wheel that offers a discount code in exchange for...
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Bluefly unzips sales via revamped mobile checkout, shoppable Instagram feed
Bluefly’s new app features are set to bring in more mobile sales Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to...
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Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise
Warby Parker unveiled a Snapchat-exclusive item this week Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing...
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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
Sephora is uncapping the popularity of Tinder for its own platforms Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a...
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Starbucks uncaps potential for mobile sales surge with Windows app
Consumers can now pay for Starbucks orders with Windows smartphones Starbucks is looking to unearth new streams of revenue by expanding its mobile payment capabilities to a wider range of consumers,...
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J. Crew sells out Instagram-exclusive product, showcasing new mobile sales...
J. Crew is foraying into the realm of exclusive merchandise on mobile J. Crew enabled its Instagram followers to be the first to purchase a new pair of sunglasses available in limited quantity by...
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Dior taps WeChat’s direct-to-consumer potential in social selling effort
Marion Cotillard for Lady Dior, fall/winter 2016 With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly...
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American Eagle Outfitters unzips sales with mobile-optimized denim style guide
American Eagle Outfitters’ mobile denim guide American Eagle Outfitters is driving sales conversions among Facebook users by sponsoring ads that expand into a full-screen denim guide, enabling...
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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash...
Lilly Pulitzer’s summer After Party Sale runs through August 23 Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash...
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Mac Cosmetics’ new members-only app includes tiered loyalty levels, offers
Mac Cosmetics is uncapping mobile sales Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with...
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